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#Every 11 Minutes
—Turning Airwaves Into Lifelines
A youth-led, backed by community & national brands, this is a movement to save lives through music, media, and messages of resilience & hope—Shared Every11Minutes!
Originating from the youth participants in Music & Mental Resilience Youth Enrichment Program by Flourish Foundation Project Inc., a Charlotte-based nonprofit.
Every 11 Minutes —
Another Life is Lost to Suicide
1.7M
Annual Suicide Attempts
Suicide attempts in the U.S. each year
2nd
Leading Cause of Death for Youth
Suicide ranks as the second leading cause of death among youth aged 10–24
51K+
Lives Lost
Total suicide deaths annually across all age groups
That's one life lost every 11 minutes of each & everyday!
24%
Youth Impact
Approximately 24 percent of all suicide deaths are young people ages 10-34. 40% of youth indicate they seriously consider suicide or experience serious depression.
#Every 11 Minutes—
Turning Airwaves Into Lifelines
A youth-led, community-driven movement flooding the nation with hope—every 11 minutes.
One brave student asked: "What if instead of losing a life to suicide every 11 minutes... we worked together to save one?"
Music & Mental Resilience Youth Enrichment Program by Flourish Foundation Project Inc.

by Chanda Spates, CEO Flourish Foundation Project Inc Collaborative Impact

#Every 11 Minutes
A National Collaborative
—Turning Airwaves into Lifelines
Flourish Foundation Project Inc, a local Charlotte nonprofit organization's Music & Mental Resilience youth program may be local yet has - National Reach— Flipping the script on Youth Suicide, youth learn, apply, and support their peers across the nation by creating music & multimedia, and STEM technology to create and share messages of resilience and hope.
Born when one brave student asked: "What if instead of losing a life to suicide every 11 minutes... we worked together to save one?"
Join the nationwide movement led by passionate youth, spreading music & messages of hope every 11 minutes. Share your message, flood the airwaves, and save lives together.
We are asking schools, national brands, influencers and industry leaders to help—create and share a new message of hope as we challenge all to help disrupt the suicide ideation thought process together! The best part is that 138 and counting local & national brands have answered the call!
Join us… Record it (15-30 seconds)| Tag it #Every11Minutes |Email it | Share it| Disrupt Youth Suicide Together - That's
#every11minutes | www.every11minutes.org | every11minutes@flourish.foundation

by Chanda Spates, CEO Flourish Foundation Project Inc Collaborative Impact

Flipping the Script
Positive Messages
Short 15-30 second encouraging messages from across the nation
Every 11 Minutes
Consistent timing to disrupt negative thought cycles
Youth Empowerment
Building mental resilience through peer support
Cross-Sector Impact
Uniting communities, celebrities, athletes, and youth
If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.
Help is always available.
The 11-Minute Challenge
Every 11 Minutes
Set your timer to spread positivity
Share Your Message
Post encouragement on your platforms
Tag Your Network
Challenge others to join the movement
Are you up for turning airwaves into lifelines? Let's create a wave of hope that can't be ignored!
**If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline. Help is always available.
Join forces with 138+ local businesses and national brands amplifying their voices together.
Music & Sports Industry
Carolina Panthers, J-Stylz (formerly of Blackstreet), Dave Tolliver (Men At Large), Dallas Austin Foundation for Music Education
Media Partners
The Los Angeles Tribune & other and national outlets
Educational Institutions
30+ Universities Nationwide
Music & Entertainment
J-Stylz (Blackstreet) & Dallas Austin Foundation for Music Education
If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.
Help is always available.
A Matter of Time
Every 11 minutes...
Someone loses their life to suicide in America.
2
Every 11 minutes...
Someone needs a reason to keep going.
Every 11 minutes...
We can send encouragement to disrupt this cycle.
If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.
Sample Messages
From Pro Athletes
"I know pressure. I've been there. But strength shows up when you don't quit. You've got this. Keep pushing."
From Artists
"Your story's a beat that's still building. Keep creating, keep living. You are not alone in this rhythm."
From Educators
"You matter more than you realize. Even when it's tough—don't stop. You're becoming something powerful."
If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline. Help is always available.
Here's How to Contribute
Record Your Message
Create a short video (15–30 seconds) that offers genuine encouragement.
Make It Authentic
Share a heartfelt, uplifting message that resonates with young people.
Submit Your Video
Email to: every11minutes@flourish.foundtion
Include your organization's logo to be featured in campaign materials.
If you or someone you know is struggling, call or text 988 for the 24/7 Suicide & Crisis Lifeline.
Collaborative Impact:
A National Campaign of Hope —Shared Every 11 Minutes
Youth suicide is 100% preventable! Together, we can create a nationwide movement of hope that saves lives through simple messages of encouragement and shared triumphs.
Share Hope
Create a 15-30 second video message of encouragement that can give a struggling youth the boost they need.
Join Voices
Youth, celebrities, and industry leaders unite to amplify our powerful message of hope and possibility.
3
Mental Health Awareness
During Mental Health Month, we'll showcase how small actions lead to tremendous victories in young lives.
Join Us Today
Every 11 Minutes
Another young life is at risk
Together
We can interrupt this deadly cycle
Rewrite
Help us create a new story of hope
Contact: Chanda Spates, Founder/CEO
Flourish Foundation Project Inc
www.every11minutes.org | info@every11minutes.org | www.every11minutes.org
Learn More: every11minutes.org